I recently used Amazon Mechanical Turk to screen one of my movie templates. With the new COVID variant running rapid in my city, I figured I'd need to get creative in order to get useable feedback. So, that's why I tried this method.
- Affordability. I paid a fee to Amazon and a fee to each Turker (the workers) who gave me feedback.
- It was easy to filter out people and limit who could and couldn't respond to my HIT (what Amazon calls work). I filtered by location, age, income, and number of children.
- It's easy to reject those who put in little effort. Amazon Mechanical Turk favors the work provider. You can reject all the work, and you still get to keep it. It honestly seems a little unfair. You're absolutely not going to get scammed from this end. It's pretty risk-free.
- My work was completed quickly. Within a couple of days, I had all the results that I needed.
- If you don't live in a large city, or your work is unlikely to apply to the masses, then you'll be waiting for a while to find workers to complete your HIT.
- There's a learning curve to setting everything up.