Have you ever thought about creating a teaser or trailer type of video (not sure what they are really called) to market your business online? I see a lot of businesses doing this and was wondering how effective it is.
Do you mean video commercials for your business? If yes, I think it's a great idea to get the attention of your target audience. A lot of people are doing that.
Creating videos to introduce your work seems effective because people get more engaged when watching a video than when reading about something. I think making trailers could also help the viewer get a better overview of things.