Not necessarily so. It depends on the nature of the costs in question. For instance, a reduction in operational expenses could signify a higher investment in production. I doubt if we are about to witness a drop in product quality.After 70 years of making equipment in Japan, Nikon announced that it is moving manufacturing out of Japan and into Thailand to cut costs.
This is going to make me rethink my buying habits. When costs are cut, so is quality. Typically.
What do you guys think?