I've noticed that when I upload videos to YouTube that most people watch them in HD, not 4K. Do you think shooting in 4K, 8K, and more is overrated, or is there a viable market for that type of resolution?
I think that the hype, rather than the technology, is what's overrated. With current technology, resolution standards matter, and 4K provides sharper and more detailed visuals. Whereas it has gained popularity over the years, some people haven't yet bought into the idea.
The hype aside, we are soon leaping to 8K, so people should stop resisting to shoot in 4K. Anyone can still work with 1080p, but utilizing 4K gives higher quality images and reduces the chances of color banding.