If this pandemic lasts much longer, do you think this is going to happen a lot? Brands losing money and selling out to the bigger brands that can afford it?
Without a doubt, Mobile 5. If the population has less average disposable income, businesses will suffer across the board. Maybe some will try diversifying. I am interested to read that Eastman Kodak has won the rights to sell pharmaceuticals.
That's true, diversification into other fields will probably be happening a lot more. I think we'll see a mix of both if, again, this pandemic keeps hanging on.
Buyouts have recently been on the rise, and no one can predict how long it will take before we resume normalcy. Even the larger brands buying out the rest will need to have long-term strategies.
Some of the figures involved in these buyouts are staggering. For instance, telecommunications company Verizon recently bought video conferencing company BlueJeans for an amazing $500 million, according to the Wall Street Journal.
